CASE STUDIES
TORCHY'S TACOS
Kitchen, Menu & Design Optimization
BOJANGLES
Growth of a Regional Brand to a National Chain
HART HOUSE
Providing the Strategic Framework to Fuel Growth
EG GROUP
Brand & Business Model Transformation
Featured Projects
Wahlburgers
Ballard Brands
Darden International
Panda Express
Coca-Cola
Smashburger
Luna Grill
Nando’s
United Dairy Farmers
RaceTrac
Carl’s Jr.
Kitopi
Kudu
Sally’s Apizza
Litehouse Foods
Garrett’s Family Market
Alkhafeef
Au Bon Pain
Royal Farms
Hardee’s
Buddy’s Pizza
Norm’s Restaurants
Family Express
Papa Gino’s
Sureshot Solutions
D’Angelo Grilled Sandwiches
Aunt M’s & The Pantry
Sweet Touch Cafe
Driving Growth from a Regional Brand to National Chain
At a pivotal point for growth, the Bojangles team engaged The Moseley Group to develop their “restaurant of the future”, including both FOH and BOH strategic design optimizations to drive successful, profitable and rapid growth nationwide. Our work has been implemented and today Bojangles is considered one of the country’s fastest growing restaurant franchises, with over 250 locations in the yearly pipeline – opening in new markets regularly. Our design is featured throughout industry publications and our 500-page detailed development guide is used throughout all new build and remodel opportunities. Our work landed with a cost-effective, scalable and profitable business model that is highly competitive in today’s franchise market.
Labor & Metric Optimization for Growth
The Torchy’s Tacos story began in 2006 when founder Mike Rypka bought himself a food trailer to serve scratch-made Damn Good tacos and hand-deliver them on his bright red Vespa in Austin, Texas. Torchy’s has grown to over 110 locations since their food trailer days, and the team has remained committed to high-quality, made-to-order tacos. With goals for metric optimization to fuel rapid growth, the Torchy’s team sought an optimized menu strategy, labor model and kitchen design that was applicable for both new and existing real estate. The Moseley Group worked holistically with the Torchy’s Tacos team to deliver on each objective, now realizing best-in-class metrics, improved profitability and the greater ability to successfully scale in new markets.
Brand & Business Model Transformation
Our team has a deep background working with the Cumberland Farms brand. In 2008, Ari Haseotes – CEO of Cumberland Farms – picked up a MAP package wedge sandwich with a 30-day shelf life and said: “What do I need to change to sell more of these?”
To become a brand known for food, we holistically transformed the guest experience, building trust and driving food sales. Our work included brand and logo development, prototype design, complete culinary, operations, and supply chain soup-to-nuts transformation from the street appeal to back of house technologies. Our work over a decade ago set the stage for a Cumberland Farm’s evolution, new opportunities, sustained growth and scalability.
Then, in 2021, our team was engaged following the purchase of Cumberland Farms by EG America, as the business was at a turning point – looking at expansive new growth and new foodservice opportunities across the United States. We defined the overarching brand, foodservice, and operations of three proprietary foodservice concepts that drive sales and improved experiences. Find “Big Cluk Chicken,” “Ria’s Pizza,” or “Farmhouse Kitchen” at an EG location near you.
Providing the Strategic Framework to Fuel Growth
The idea of Hart House was brought to The Moseley Group by Kevin Hart and his team of investors – a forward-thinking group of entrepreneurs that aspired to deliver a better for you, better for the planet, and better-tasting burger experience – that just happened to be 100% plant-based. Our core objective was to develop and define the business’s core equities across brand, design, menu, operations, supply chain and guest experience – delivering a new restaurant operating model capable of sustained profitability and growth. Our holistic work led to a successful concept launch and continued growth ahead.
Brand transformation in support of national growth
Highlights
As an outcome of our work, New Orleans Roast was selected as a Winner of Walmart’s 2020 Open Call (more than 4800 businesses from the U.S. and abroad applied)
Optimized product design launched nationally
Services
Business Diagnostics
Brand & Business Strategy
Market & Consumer Insights
Brand Development
Graphics & Communications
Identity Optimization
Packaging
Repositioning the Brand & Business for New Growth
Highlights
22% increase in targeted peak kitchen throughput
Improved food quality & consistency
Reduced footprint size to less than 2000 SQF
Services
Business Diagnostics
Brand Strategy
Market & Consumer Insights
Opportunity Analysis & Sizing
Menu Analysis
Menu Optimization
Culinary Research & Developments
Packaging
Architecture & Interior Design
Graphics & Communications
Brand Identity
Kitchen Layout & Equipment
Labor & Efficiency
Process & Systems
Throughput Analysis
Strategic Partner for BOH SQF Optimization
Highlights
Non traditional model optimization
Services
Business Diagnostics
Kitchen Layout & Equipment
Labor & Efficiency
Process & Systems
Time & Motion
Throughput Analysis
Enhancing ergonomics & food quality globally
Highlights
21% improvement in guest OSAT
70% reduction in avg. ticket times
Reduced food safety incidents
Reduced labor needs
Recommendations implemented across 1,000+ locations globally
Deliverables
Kitchen of the future development
New build and tiered-retrofit implementation strategies
Services
Business Diagnostics
Kitchen Layout & Equipment
Labor & Efficiency
Process & Systems
Time & Motion
Throughput Analysis
SOP Development
Hands-on training support
Increasing beverage relevance while reinforcing brand equity cues
Highlights
Increasing overall beverage engagement and incidence
Development of signature beverage program
Services
Beverage Bar Design
Modular Implementation Strategy
Business Diagnostics
Brand Strategy
Graphics & Communications
Identity
Opportunity Analysis & Sizing
Industrial Design
Architecture & Interior Design
Kitchen Layout & Equipment
Throughput Analysis
30 years of continuous work with Coca-Cola and its customers throughout the industry
Services
Business Diagnostics
Brand Strategy
Market & Consumer Insights
Opportunity Analysis & Sizing
Menu Analysis
Menu Optimization
Culinary R&D
Supply Chain & Analysis
Architecture & Interior Design
Graphics & Communications
Packaging
Industrial Design
Kitchen Layout & Equipment
Labor & Efficiency
Process & Systems
Throughput Analysis
Digital Optimization
Growing a better “better burger” chain with Smashburger
Highlights
400% increase of specialty beverage sales
Optimized guest experience
Services
Business Diagnostics
Brand Strategy
Menu Analysis
Architecture & Interior Design
Graphics & Communications
Process & Systems
Throughput Analysis
Designing the Kitchen of the Future
Highlights
75% reduction in ticket times
Reduced labor needs
Improved guest experience
Increased food quality and consistency
Increased throughput to support off-premise growth
Deliverables
Holistic brand and business transformation
Kitchen of the future development
New build and tiered-retrofit implementation strategies
Services
Business Diagnostics
Kitchen Layout & Equipment
Labor & Efficiency
Process & Systems
Time & Motion
Throughput Analysis
SOP Development
Hands-on training support
Specialty Beverage Program Development
Highlights
Improved efficiencies and consumer flow
Increased beverage incidence
Optimized communications
Deliverables
Development of specialty beverage platforms
Drive thru communication optimization
Services
Business Diagnostics
Market & Consumer Insights
Architecture & Interior Design
Graphics & Communications
Kitchen Layout & Equipment
Labor & Efficiency
Process & Systems
A new, elevated food service program for a heritage brand
Services
Holistic Brand & Business Transformation
Business Diagnostics
Brand Strategy
Market & Consumer Insights
Opportunity Analysis & Sizing
Menu Analysis
Menu Optimization
Culinary R&D
Supply Chain Analysis
Packaging
Industrial Design
Architecture & Interior Design
Graphics & Communications
Identity
Kitchen Layout & Equipment
Labor & Efficiency
Process & Systems
Time & Motion
Throughput Analysis
Online/Mobile Ordering Solutions
Delivery Systems
Optimizing the grab & go program for fresh and hot foods
Highlights
Featured at 2019 NACS Top Innovation Tour
481% increase in Pizza Sales
Services
Business Diagnostics
Market & Consumer Insights
Menu Analysis
Menu Optimization
Culinary R&D
Supply Chain Analysis
LTO Strategy & Pipeline Development
Packaging
Industrial Design
Kitchen Layout & Equipment
Labor & Efficiency
Process & Systems
Time & Motion
Throughput Analysis
Digital Optimization
Multiple projects with a global QSR Icon
Highlights
Improved efficiencies and consumer flow
Increased beverage incidence
Optimized communications
Deliverables
Development of specialty beverage platforms
Drive thru communication optimization
Services
Business Diagnostics
Market & Consumer Insights
Architecture & Interior Design
Graphics & Communications
Kitchen Layout & Equipment
Labor & Efficiency
Process & Systems
Optimized kitchen design to fuel global growth for the leading ghost kitchen platform throughout the Middle East
Highlights
Reduced SQFT needs
Reduced CAPEX build-out requirements
Reduced labor needs
Increased throughput
50+ brands integrated into a singular kitchen and labor environment
Services
Business Diagnostics
Menu Analysis
Menu Optimization
Culinary Research & Development
Kitchen Layout & Equipment
Labor & Efficiency
Process & Systems
Time & Motion
Throughput Analysis
Digital Optimization
Revitalizing the largest QSR in Saudi Arabia
Highlights
72% reduction in ticket times
9% Increase in average guest check
6% Reduction in blended food cost
Deliverables
Holistic Brand & Business Transformation
Services
Business Diagnostics
Brand Strategy
Market & Consumer Insights
Opportunity Analysis & Sizing
Menu Analysis
Menu Optimization
Culinary Research & Development
Supply Chain Analysis
Packaging
Industrial Design
Architecture & Interior Design
Graphics & Communications
Brand Identity
Kitchen Layout & Equipment
Labor & Efficiency
Process & Systems
Time & Motion
Throughput Analysis
Digital Optimization
BOH & FOH Integrations
Online/Mobile Ordering Solutions
Delivery Systems
Evolution and growth with a New Haven Pizza icon
Highlights
Successful remodel and new build implementation
Services
Business Diagnostics
Brand Strategy
Market & Consumer Insights
Opportunity Analysis & Sizing
Menu Analysis
Menu Optimization
Culinary Research & Development
Supply Chain Analysis
Graphics & Communications
Identity
Packaging
Industrial Design
Oven Design
IP Creation
Kitchen Layout & Equipment
Labor & Efficiency
Process & Systems
Time & Motion
Throughput Analysis
Digital Optimization
BOH & FOH Integrations
Online/Mobile Ordering Solutions
Delivery Systems
A culinary support team for this leading dressing & sauce manufacturer
Highlights
Development of 50+ differentiated salad, burger, and pizza recipes.
Recipes implemented within leading chain concepts around the world
Ongoing hands-on support initiatives
Services
Market & Consumer Insights
Culinary Research & Development
Supply Chain Analysis
LTO Strategy & Pipeline Development
SOP Development
Turnkey development of a new convenience store brand & business
Highlights
The GFM concept has been implemented in new build and retrofit scenarios across New England, driving highest portfolio foodservice sales.
Deliverables
Holistic Brand & Business Transformation
Services
Business Diagnostics
Brand Strategy
Market & Consumer Insights
Opportunity Analysis & Sizing
Menu Analysis
Menu Optimization
Culinary Research & Development
Supply Chain Analysis
Packaging
Industrial Design
Architecture & Interior Design
Graphics & Communications
Brand Identity
Kitchen Layout & Equipment
Labor & Efficiency
Process & Systems
Time & Motion
Throughput Analysis
Digital Optimization
BOH & FOH Integrations
Online/Mobile Ordering Solutions
Delivery Systems
Holistic repositioning of the Lebanese fast casual chain
Highlights
22% increase in average guest check
18% increase in guest traffic
Guest satisfaction increase across taste, quality, atmosphere & overall experience
Development of optimized delivery and to-go systems
Development of dinner day part
Services
Business Diagnostics
Brand Strategy
Market & Consumer Insights
Opportunity Analysis & Sizing
Menu Analysis
Menu Optimization
Culinary Research & Development
Supply Chain Analysis
Packaging
Architecture & Interior Design
Graphics & Communications
Brand Identity
Kitchen Layout & Equipment
Labor & Efficiency
Process & Systems
Throughput Analysis
Digital Optimization
BOH & FOH Integrations
Relaunch of the first U.S. bakery cafe, emphasizing the quality and integrity of their food
Highlights
66 locations remodeled throughput portfolio
12 prototype builds
Increases in guest traffic and average guest spend realized prior to the sale of the business to Panera Bread
Services
Business Diagnostics
Brand Strategy
Market & Consumer Insights
Opportunity Analysis & Sizing
Menu Analysis
Packaging
Architecture & Interior Design
Graphics & Communications
Industrial Design
Kitchen Layout & Equipment
Labor & Efficiency
Process & Systems
Throughput Analysis
Digital Optimization
Kitchen, menu & design optimization for a signature c-store foodservice program
Highlights
Improved kitchen thru put
Increased average check (development of family meals)
Reduced wait times
Services
Business Diagnostics
Market & Consumer Insights
Menu Analysis
Menu Optimization
Supply Chain Analysis
Packaging
Interior & Exterior Design
Kitchen Layout & Equipment
Labor & Efficiency
Process & Systems
Time & Motion
Throughput Analysis
Modular beverage & coffee station solutions to fit a wide range of real estate
Highlights
Modular platform geared to be launched in a variety of gas stations, college campuses, train stations, grocery stores and other customers of New England Coffee
1000+ operators
Services
Modular Implementation Strategy
Business Diagnostics
Brand Strategy
Market & Consumer Insights
Opportunity Analysis & Sizing
Architecture & Interior Design
Graphics & Communications
Industrial Design
Kitchen Layout & Equipment
Menu & kitchen optimization for the originator of Detroit style pizza
Highlights
Labor reduction of 2.1%
Ticket time reduction of 35%
Services
Kitchen of the future development
New build and tiered-retrofit implementation strategies
Business Diagnostics
Kitchen Layout & Equipment
Menu Analysis
Labor & Efficiency
Process & Systems
Time & Motion
Throughput Analysis
Labor optimization to combat rising minimum wages
Highlights
Improving menu strategy, layouts, and adjacencies to reduce labor costs by a blended 1.5%
Services
Business Diagnostics
Kitchen Layout & Equipment
Labor & Efficiency
Process & Systems
Time & Motion
Throughput Analysis
Development of a proprietary brand – unique and signature pizza
Highlights
Voted 5 Most Craveable C-Store Chains by CSP News
Services
Business Diagnostics
Brand Strategy
Market & Consumer Insights
Opportunity Analysis & Sizing
Menu Analysis
Menu Optimization
Culinary R&D
SOP Development
Supply Chain & Analysis
Architecture & Interior Design
Graphics & Communications Identity
Packaging
Industrial Design
Kitchen Layout & Equipment
Labor & Efficiency
Process & Systems
Throughput Analysis
Brand and business transformation
Highlights
Successful remodel that led to increased sales and profitability
Services
New-build & Retrofit Strategy
Business Diagnostics
Brand Strategy
Market & Consumer Insights
Opportunity Analysis & Sizing
Menu Analysis
Menu Optimization
Culinary Research & Development
Supply Chain Analysis
Packaging
Industrial Design
Architecture & Interior Design
Graphics & Communications
Identity
Kitchen Layout & Equipment
Labor & Efficiency
Process & Systems
Time & Motion
Throughput Analysis
Digital Optimization
BOH & FOH Integrations
Online/Mobile Ordering Solutions
Delivery Systems
Equipment reimagined, leading to new business growth
Highlights
Program launch in new customer-facing environments
Successful multi-chain adoption
Services
Business Diagnostics
Financial case development
Market & Consumer Insights
Industrial Design
Process & Systems
Throughput Analysis
Identity
Strategic sales support
Brand and business transformation
Highlights
Successful remodel that led to increased sales and profitability
Remodel and new build efforts are underway across DA’s markets
Services
Business Diagnostics
Brand Strategy
Market & Consumer Insights
Opportunity Analysis & Sizing
Menu Analysis
Menu Optimization
Culinary Research & Development
Supply Chain Analysis
Packaging
Industrial Design
Architecture & Interior Design
Graphics & Communications
Identity
Kitchen Layout & Equipment
Labor & Efficiency
Process & Systems
Time & Motion
Throughput Analysis
Digital Optimization
BOH & FOH Integrations
Online/Mobile Ordering Solutions
Delivery Systems
Proprietary QSR development for the convenience channel
Services
Business Diagnostics
Brand Strategy
Market & Consumer Insights
Opportunity Analysis & Sizing
Menu Analysis
Menu Optimization
Culinary R&D
SOP Development
Supply Chain & Analysis
Architecture & Interior Design
Graphics & Communications Identity
Packaging
Industrial Design
Kitchen Layout & Equipment
Labor & Efficiency
Process & Systems
Throughput Analysis
Fast-Track Optimization of a fan-favorite Boston diner poised for regional growth
Highlights
Remodel Under Construction
Services
Business Diagnostics
Brand Strategy
Menu Analysis
Menu Optimization
Culinary Research & Development
Supply Chain Analysis
LTO Strategy & Pipeline Development
Architecture & Interior Design
Graphics & Communications
Identity
Kitchen Layout & Equipment
Labor & Efficiency
Process & Systems
Time & Motion
Throughput Analysis
Digital Optimization
BOH & FOH Integrations
Online/Mobile Ordering Solutions
Delivery Systems