Wahlburgers, a casual-dine burger chain founded by Paul Wahlberg and brothers Donnie and Mark Wahlberg, features 5,000+ SF restaurants and a full-service dining model. The team reached out to The Moseley Group on a high-priority initiative – the development of “Wahlburgers 2.0.” They sought to reinvigorate and reposition the brand and business to capture new growth opportunities and build a sustainable franchise model that drives optimized metrics.

We developed a refreshed brand identity & store design strategy that provides a compelling and relevant guest experience in a smaller-format design and positions the business competitively and forward-thinking within the prospective national/global markets. This was developed alongside a streamlined operating format and optimized menu strategy that further showcases “burgers” as the celebrity and menu hero.

As a result of our work, the optimized business model targeted a 22% increase in peak kitchen throughput and improved food quality and consistency – all in a 2,000 SF store design built for rapid growth.

At a pivotal point for growth, the Bojangles team engaged The Moseley Group to develop their “restaurant of the future”, including both FOH and BOH strategic design optimizations to drive successful, profitable and rapid growth nationwide. Our work has been implemented and today Bojangles is considered one of the country’s fastest growing restaurant franchises, with over 250 locations in the yearly pipeline – opening in new markets regularly. Our design is featured throughout industry publications and our 500-page detailed development guide is used throughout all new build and remodel opportunities. Our work landed with a cost-effective, scalable and profitable business model that is highly competitive in today’s franchise market.

The Torchy’s Tacos story began in 2006 when founder Mike Rypka bought himself a food trailer to serve scratch-made Damn Good tacos and hand-deliver them on his bright red Vespa in Austin, Texas. Torchy’s has grown to over 110 locations since their food trailer days, and the team has remained committed to high-quality, made-to-order tacos. With goals for metric optimization to fuel rapid growth, the Torchy’s team sought an optimized menu strategy, labor model and kitchen design that was applicable for both new and existing real estate. The Moseley Group worked holistically with the Torchy’s Tacos team to deliver on each objective, now realizing best-in-class metrics, improved profitability and the greater ability to successfully scale in new markets.

Our team has a deep background working with the Cumberland Farms brand. In 2008, Ari Haseotes – CEO of Cumberland Farms – picked up a MAP package wedge sandwich with a 30-day shelf life and said: “What do I need to change to sell more of these?”

To become a brand known for food, we holistically transformed the guest experience, building trust and driving food sales. Our work included brand and logo development, prototype design, complete culinary, operations, and supply chain soup-to-nuts transformation from the street appeal to back of house technologies. Our work over a decade ago set the stage for a Cumberland Farm’s evolution, new opportunities, sustained growth and scalability.

Then, in 2021, our team was engaged following the purchase of Cumberland Farms by EG America, as the business was at a turning point – looking at expansive new growth and new foodservice opportunities across the United States. We defined the overarching brand, foodservice, and operations of three proprietary foodservice concepts that drive sales and improved experiences. Find “Big Cluk Chicken,” “Ria’s Pizza,” or “Farmhouse Kitchen” at an EG location near you.

7-Eleven approached The Moseley Group with a near-term objective to reimagine the guest experience through front-of-house design enhancements and a heightened focus on foodservice.

We developed an integrated report offering a globally informed perspective on the current and future positioning of the convenience and broader retail segments. The report highlighted best-in-class operators’ differentiating factors, key trends, relevant data and metrics, visual and merchandising strategies, operational characteristics, and evolving consumer expectations.

The insights from this report helped shape and inform food-forward opportunities and a future vision for 7-Eleven’s core foodservice program and their “Evolution” prototype.

The idea of Hart House was brought to The Moseley Group by Kevin Hart and his team of investors – a forward-thinking group of entrepreneurs that aspired to deliver a better for you, better for the planet, and better-tasting burger experience – that just happened to be 100% plant-based. Our core objective was to develop and define the business’s core equities across brand, design, menu, operations, supply chain and guest experience – delivering a new restaurant operating model capable of sustained profitability and growth. Our holistic work led to a successful concept launch and continued growth ahead.

As an outcome of our work, New Orleans Roast was selected as a Winner of Walmart’s 2020 Open Call (more than 4800 businesses from the U.S. and abroad applied)

Optimized product design launched nationally.

In preparation for further expansion in new markets, TordollHoldings engaged The Moseley Group to optimize Marugame Udon’s global operations and define the future kitchen system. We worked holistically with their teams across the US, UK, and Japan to assess the current state and identify innovative solutions related to team member experience, processes, equipment, and layouts. Our solutions  increased the kitchen throughput while enhancing guest experience and maintained the high-quality standards.

As a result, we noted a 41% reduction in BOH space requirements, $170K in annual labor-saving per location – and a 90% increase in kitchen throughput.

Love’s Travel Stops & Country Stores is a family-owned and operated convenience chain with more than 640 locations across the United States.

Since 2021, The Moseley Group has been partnered with the Love’s team on multiple initiatives – supporting development and optimization activities across strategy, design, layout, foodservice, and corporate test kitchen initiatives.

With goals to enhance the customer experience, increase sales of prioritized product categories, and to improve impulse purchase occasions – we developed an optimized store layout and retail merchandising strategy that targeted best-in-class standards. Our work uncovered opportunities in customer journey flow, retail displays, and merchandising zoning strategies —ultimately driving improved store sales and business profitability.

Daily Foods, the creator of Maesto Pizza, based in Saudi Arabia, approached The Moseley Group to support in the development of a new burger concept, Groundr.

With goals for rapid growth, we defined a differentiated, scalable FOH and BOH design strategy and worked closely with their team in a test-kitchen environment to develop a best-in-class fried chicken sandwich recipe. Groundr opened its first two  locations in Q4 of 2024.

Founded in 2005, BarBurrito is a fast-casual restaurant with over 260 locations across Canada – offering Tex-Mex food that is fresh, fast, and without compromise.

Building on the brand’s success in Canada, BarBurritoexecuted multiple master franchise agreements across the United States and engaged with us to optimize the current menu and operations in Canada – while fueling future growth efforts in the U.S.

We led the development of both near-term and future menu and operational optimizations that improved competitive differentiation and operational simplicity. Additionally, we supported in live test-kitchen R&D exercises of optimized protein recipes for a near-term rollout. Our work focused on elevating food quality to best-in-class standards,  while targeting a 20-30% increase in peak kitchen throughput.

With near-term objectives to increase AUVs from $2.0M to $3.0M – and to double location count to 6,000+,  Wingstop engaged The Moseley Group to identify and define operational optimizations that improve kitchen efficiencies and drive enhanced speed, accuracy, and consistency—while also optimizing labor requirements that improve food quality and overall business performance.

We worked closely with the Wingstop team to define the kitchen of the future for both new-build and tiered retrofit scenarios, supporting in-going project objectives. Our optimized operating format exceeded AUV targets and revealed opportunities for significant ticket-time reductions. We also supported test-kitchen evaluations of key equipment and workstation improvements for near-term rollout. The success of this project led to additional engagements with the Wingstop team, over a multi-year period.

Since 2023, Darden and The Moseley Group have maintained a strategic partnership. We support the Darden team and franchisees in expanding their brands into non-traditional sites designed for hyper efficiency.

Our work encompasses business diagnostics, kitchen optimization, design, as well as front-of-house development initiatives. We work across all of Darden’s brands, as appropriate.

The Moseley Group has worked with Nando’s teams on multiple initiatives over the past two decades. As the brand grew to over 1,000 restaurants across 30 countries with aggressive global targets – operational bottlenecks, cook times, and service model complexity became a critical challenge.

To address this, we supported in the development of a future-focused modular kitchen layout adaptable to multiple formats, streamlining processes, reducing ticket times, and integrating technology—while reinforcing Nando’s vibrant brand, enhancing grill visibility.

Our recommendations have been implemented in over 1,000 locations globally, resulting in a 70% reduction in average ticket times, improved guest satisfaction, enhanced food quality and consistency.

As the Panda Express brand continued to elevate the global guest experience, they (in conjunction with Coca-Cola) engaged The Moseley Group to enhance the beverage experience.

We evaluated current and future offerings, considering the guest journey, operator-service models, and the desire for bubblers. We delivered promotional and program design strategies for both new builds and retrofits, focused on improved visibility, operational efficiency and a new-to-market MTO tea platform, reinforcing Panda Express’s core brand equity cues of fresh-quality, welcome-hospitality, and family​.

For over 30 years, The Moseley Group has supported the Coca-Cola account teams by providing solutions that add value to their customers’ businesses through optimization, growth, and development opportunities—all with the shared goal of enhancing guest experiences, improving operational efficiencies, increasing beverage incidence, and ultimately driving greater profitability for their customers.

At a pivotal stage of growth, with more than 200 locations in the pipeline, Smashburger partnered with The Moseley Group to enhance brand communications, product merchandising, and front-of-house (FOH) environments across both existing and new restaurants.

Implemented across domestic and international markets, our work defined a FOH design that not only reinforced competitive differentiation but also drove a 400% increase in sales for key categories like specialty beverages through strategic sightlines and communication strategies.

Founded in 2004 in SoCal by Sean and Maria Pourteymour, Luna Grill is a fast-casual Mediterranean restaurant chain with over 50 locations, expanding across California, Texas, and beyond.

The Moseley Group worked closely with Luna Grill on multiple initiatives, optimizing kitchen operations, menu design, and overall efficiency to unlock significant new economic value. Our efforts led to a 75% reduction in ticket times through optimized cooking procedures, increased operational efficiency, improved throughput, and reduced labor costs—while ensuring Luna Grill continues to deliver the high-quality food it is known for.

In stride with our shared history with Carl’s Jr., The Moseley Group has also supported the Hardee’s brand with functional specialty beverage platforms for near-term and future implementation to increase beverage incidence and competitive differentiation. Our work contributed to improved efficiencies and customer flow, increased beverage incidence, and improved business profitability.

Since 2007, Carl’s Jr. and The Moseley Group have collaborated on multiple projects, our strategies have been implemented across all Carl’s Jr. locations.

We led in the deployment of new beverage bar designs, optimized drive-thru communication strategies, and developed functional specialty beverage platforms for near-term and future implementations to increase beverage incidence and competitive differentiation. Our work has contributed to improved beverage sales and increased business profitability.

The Moseley Group has worked with RaceTrac on multiple initiatives, beginning with a holistic assessment of the “Made-to-Order” program and then continuing support in the development of the optimized RaceTrac “Grab & Go” platform.

We led exercises across menu strategy development, packaging, kitchen design, program design, and commissary kitchen requirements. Our work resulted in a 480% increase in pizza sales and contributed to RaceTrac’s feature in NACS’ Top Innovation Tours.

Kitopi, the world’s leading cloud kitchen platform with locations across the Middle East and North Africa – operating 50+ brands within singular kitchen facilities —approached The Moseley Group with the objective of defining new kitchen and workstation designs. These designs were intended for implementation across variable site sizes using a modular, kit-of-parts approach.

We developed a new operating model, kitchen layouts, and workstation designs, incorporating an innovative facility flow strategy. This approach resulted in reduced CAPEX, minimized square footage requirements, reduced labor needs, and increased throughputs.

At 200 locations, Kudu— the largest and most recognized Saudi Arabian QSR brand sought support from The Moseley Group to optimize its business and facilitate the addition of 150–200 new stores over the coming three years.

We worked side-by-side with the Kudu team on a holistic brand and business transformation, conducting extensive consumer and market research to develop an optimized brand identity and strategy, interior and exterior design, BOH design, and menu strategy.

As a result of our work, the Kudu team drove unit growth to 350+ locations and achieved a 72% reduction in ticket times, a 9% increase in average check, and a 6% reduction in blended food costs.

Sally’s Apizza, a renowned New Haven coal-fired pizza brand often ranked among the best in the United States, engaged The Moseley Group while at 1 location to support in the development of an optimized, scalable business model to accelerate new site development and growth.

Our objective in this work was to optimize and standardize all aspects of the current business model—across brand, menu, operations, technology, and design—including leading the development of a replica 100-year-old coal-fired brick oven to ensure product quality was not lost during growth efforts.

Today, there are 6 locations in operation, with 5 more in the pipeline—and plans are in place to scale to over 100 locations in the coming years.

Litehouse, a leading manufacturer of salad dressings, cheese, dips, sauces, and freeze-dried herbs, partnered with The Moseley Group across multiple initiatives aimed at expanding their commercial foodservice capabilities.

We worked closely alongside the Litehouse team to test consumer feedback on specific ingredients, cuisines, and flavor profiles. Leveraging those consumer insights, we developed over 75 differentiated recipes using Litehouse products to support sales development. Additionally, we also developed tailored recipes for current Litehouse fried chicken and pizza clients to inspire menu innovation and evolution.

Volta Oil, a New England-based wholesaler and retailer of gasoline and diesel since 1930, operated several convenience stores under the Rapid Refill brand.

With the increasingly competitive market, Volta Oil sought to differentiate its stores to increase consumer traffic and food/beverage engagement.

To support this optimization, The Moseley Group led the holistic development of a new convenience store brand—Garrett’s Family Market. Our work included a comprehensive brand strategy and platform development, interior and exterior design development, menu strategy, and operational platform development. The Garrett’s Family Market brand has been growing with new builds and retrofit sites across New England, driving the highest foodservice sales within their portfolio.

Alkhafeef, a Lebanese fast-casual chain based in Saudi Arabia aimed to refresh and optimize its business to fuel growth efforts.

The Moseley Group created strategies that improved sales and supported their growth plan through a brand repositioning that included a smarter store design, enhanced menu and improved kitchen operations. The Alkhafeef team saw over a 20% increase in average guest check and an overall 18% increase in total guest traffic

The Moseley Group began working with Au Bon Pain over 30 years ago, when Ron Shaich was just beginning his incredible journey. Over the years, we have provided continued support in streamlining operations, growing locations, and increasing consumer relevancy.In the 1990s, we supported a miniaturization of Au Bon Pain to allow rapid growth in non-traditional real estate across the country.

In 2015, we embarked on a comprehensive relaunch of the venerable brand, reconnecting with who they were – and what they could become. With 66 locations remodeled and 12 new prototypes built, Au Bon Pain was subsequently sold to Panera in 2017.

Royal Farms – a Baltimore based heritage convenience brand known for its “World Famous Chicken” program – has increasingly shifted its focus toward food, recognizing the industry’s move away from fuel and tobacco.

To support expansion goals, the Royal Farms team engaged The Moseley Group to optimize its high-volume foodservice program and develop a store design that would stand out in a highly competitive market. Our work resulted in a store-of-the-future design and an optimized foodservice operation that improved kitchen throughput and reduced overall wait times.

The success of Royal Farms’ “World Famous Chicken” program has helped the brand gain national recognition as a top convenience store chain and has earned it frequent accolades as the “Best Gas Station for Food.”

Founded in 1949, Norm’s is a Southern California diner with over 20 locations.

With rising labor costs, Norm’s approached The Moseley Group with a targeted objective – reduce bottom-line labor costs by 1.5% without compromising food quality or the guest experience.

Our team closely reviewed current kitchen operations and recommended improvements to menu strategy, workflows, layouts, and adjacencies—resulting in labor savings. We outlined tiered labor reduction opportunities based on required investment, ranging from 1% to 4.9% in bottom-line cost reductions.

Buddy’s Pizza, founded in 1946 and widely recognized as the originator of Detroit-style pizza, approached The Moseley Group for a BOH optimization exercise to support growth beyond its Detroit home.

We developed both kitchen of the future and retrofit opportunities, identifying the highest ROI areas within the kitchen. This included time-and-motion studies and menu category optimizations, all designed to minimize labor, reduce costs, and increase efficiency and throughput—ultimately improving guest engagement, average check size, revenue, and profitability. Our work targeted a 2.1% reduction in bottom-line labor costs and a 35% reduction in overall ticket time.

Over the past decade, D’Angelo and The Moseley Group have collaborated on multiple initiatives. We began by conducting a comprehensive business diagnostic of D’Angelo’s to identify and prioritize growth opportunities across all business platforms.

We then worked to define the brand and business vision, implementing the tactics and optimizations needed to revitalize the heritage brand in both existing and new locations. Our recommendations included a new logo, updated graphics and communications, store design enhancements, menu improvements, operational efficiency strategies and kitchen optimizations —ultimately aimed at increasing visits and loyalty in the New England markets.

Sureshot engaged The Moseley Group to optimize their brand image and equipment design to fuel the launch of equipment lines into customer-facing environments.

We supported this effort by developing a cohesive brand framework and modular design strategy that guided strategic business decisions. These brand and design equities were tested with best-in-class retailers. We then supported the detailing and rollout process, resulting in successful implementation into several national convenience store retailers.

Over the past decade, Papa Gino’s and The Moseley Group have collaborated on multiple initiatives. We began by conducting a comprehensive business diagnostic of Papa Gino’s to identify and prioritize growth opportunities across all business platforms.

We then worked to define the brand and business vision, implementing the tactics and optimizations needed to revitalize the heritage brand in both existing and new locations. Our recommendations included a new logo, updated graphics and communications, store design enhancements, menu improvements, operational efficiency strategies, and kitchen optimizations —ultimately aimed at increasing visits and loyalty in the New England markets.

Family Express, founded in 1975, operates over 80 convenience stores throughout Northwest and North Central Indiana. Prior to our work, Family Express had dabbled in the foodservice business – but sought a new store design that had foodservice at its heart.

Our objective in this project was to define and develop a proprietary, best-in-class pizza program, menu strategy and design with an eye to modularity, allowing component roll-back into existing stores. The Cravin’s program has been successfully implemented across all locations and has been recognized as one of the most craveable convenience store offerings.