Restoring relevance – and revitalizing a Saudi Arabian heritage restaurant chain

Kudu is an established Saudi Arabian fast-food restaurant chain. From its launch in 1988 to today, the brand has grown to include more than 300 locations in Saudi Arabia, with more than 5,000 employees. Over the course of more than 30 years in business, the brand has earned a large following, with deep roots in the local communities it serves.

THE CHALLENGE

Despite its popularity, Kudu management recognized the need for change. Revenue growth was stalled, profitability was flat and inconsistencies in food and service quality were compromising customer experience.

MOSELEY SOLUTION

Kudu’s leadership turned to Moseley to take a holistic look at the brand – and to develop and execute a plan to restore restaurant quality, profitability and customer experience, while reducing operational complexity to streamline operations.

OUTCOME ASSESSMENT

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Reduction of Food Cost

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Reduction in Average Ticket Time

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increase in Average Guest Check

DEVELOPMENT OF OPTIMIZED DELIVERY AND TO-GO SYSTEMS

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Reduction in Average Ticket Time

GUEST SATISFACTION INCREASE ACROSS TASTE, QUALITY, ATMOSPHERE & OVERALL EXPERIENCE

DEVELOPMENT OF OPTIMIZED DELIVERY AND TO-GO SYSTEMS

GUEST SATISFACTION INCREASE ACROSS TASTE, QUALITY, ATMOSPHERE & OVERALL EXPERIENCE

Business Diagnostics

Brand Strategy

Market & Consumer Insights

Opportunity Analysis & Sizing (including M&A)

Menu Analysis

Menu Optimization

Culinary Research & Development

Supply Chain Analysis

Architecture & Interior Design

Graphics & Communications

Identity

Packaging

Industrial Design

Kitchen Layout & Equipment

Labor & Efficiency

Process & Systems

Throughput Analysis

  • Digital Optimization
  • BOH & FOH Integrations
  • Online/Mobile
    Ordering Solutions
  • Delivery Systems
  • Business Diagnostics
  • Brand Strategy
  • Market & Consumer Insights
  • Opportunity Analysis & Sizing (including M&A)
  • Menu Analysis
  • Menu Optimization
  • Culinary Research & Development
  • Supply Chain Analysis
  • Architecture &
    Interior Design
  • Graphics & Communications
  • Identity
  • Packaging
  • Kitchen Layout & Equipment
  • Labor & Efficiency
  • Process & Systems
  • Throughput Analysis

Digital Optimization

BOH & FOH Integrations

Online/Mobile Ordering Solutions

Delivery Systems