The holistic repositioning of a Saudi-Based, Lebanese fast casual chain. 

The Moseley Group drove new sales and supported an aggressive growth plan with a repositioning of the brand including a new, smarter store design, enhanced menu, kitchen operations and brand communications for this Saudi Arabian fast casual concept.

OUTCOME ASSESSMENT

%

Increase in Average Guest Check

%

Increase in Guest Traffic

GUEST SATISFACTION INCREASE ACROSS TASTE, QUALITY, ATMOSPHERE & OVERALL EXPERIENCE

DEVELOPMENT OF OPTIMIZED DELIVERY AND TO-GO SYSTEMS

DEVELOPMENT OF DINNER DAY PART

GUEST SATISFACTION INCREASE ACROSS TASTE, QUALITY, ATMOSPHERE & OVERALL EXPERIENCE

DEVELOPMENT OF DINNER DAY PART

DEVELOPMENT OF OPTIMIZED DELIVERY AND TO-GO SYSTEMS

  • Business Diagnostics
  • Brand Strategy
  • Market & Consumer Insights
  • Opportunity Analysis & Sizing (including M&A)

  • Menu Analysis
  • Menu Optimization
  • Culinary Research & Development
  • Supply Chain Analysis

Architecture & Interior Design

Graphics & Communications

Identity

Packaging

Kitchen Layout & Equipment

Labor & Efficiency

Process & Systems

Throughput Analysis

  • Digital Optimization
  • BOH & FOH Integrations
  • Online/Mobile Ordering Solutions
  • Delivery Systems
  • Business Diagnostics
  • Brand Strategy
  • Market & Consumer Insights
  • Opportunity Analysis & Sizing (including M&A)
  • Menu Analysis
  • Menu Optimization
  • Culinary Research & Development
  • Supply Chain Analysis
  • Architecture & Interior Design
  • Graphics & Communications
  • Identity
  • Packaging
  • Kitchen Layout & Equipment
  • Labor & Efficiency
  • Process & Systems
  • Throughput Analysis
  • Digital Optimization
  • BOH & FOH Integrations
  • Online/Mobile Ordering Solutions
  • Delivery Systems