Convenience retail revolution at Cumberland Farms

Working with CEO Ari Haseotes and his team, The Moseley Group worked to completely reposition the brand, define its foodservice offerings and reimagine the design of its stores. Ari recalled, “We traveled the world over…looking at the best-in-class retailers, from all different channels. Who are the best merchants? Who has the best products, the best packaging, the best quality? We studied all that and amalgamated it into our concept store. We call this our ‘foodcentric’ concept because it puts food front and center.” After remodeling and building multiple new stores Cumberland Farms sold to EG Group in 2019.

OUTCOME ASSESSMENT

Growth of Foodservice sales from below 2% to over 35%

Ari Haseotes named 2017 Retail Leader of the Year

Ranked #14 in CSNews Top 100 Convenience Store Chains of 2019

  • Business Diagnostics
  • Brand Strategy
  • Market & Consumer Insights
  • Opportunity Analysis & Sizing (including M&A)

  • Menu Analysis
  • Menu Optimization
  • Culinary Research & Development
  • Supply Chain Analysis

  • Architecture &
    Interior Design
  • Graphics & Communications
  • Identity
  • Packaging
  • Industrial Design

  • Kitchen Layout & Equipment
  • Labor & Efficiency
  • Process & Systems
  • Throughput Analysis

  • Digital Optimization
  • BOH & FOH Integrations
  • Business Diagnostics
  • Brand Strategy
  • Market & Consumer Insights
  • Opportunity Analysis & Sizing (including M&A)
  • Menu Analysis
  • Menu Optimization
  • Culinary Research & Development
  • Supply Chain Analysis
  • Architecture &
    Interior Design
  • Graphics & Communications
  • Identity
  • Packaging
  • Industrial Design
  • Kitchen Layout & Equipment
  • Labor & Efficiency
  • Process & Systems
  • Throughput Analysis
  • Digital Optimization
  • BOH & FOH Integrations